Wednesday, March 31, 2010

Predictably Irrational

Predictably Irrational....I liked this book almost as much as The Tipping Point....
When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?



Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

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